Strengths and Weaknesses of Research Methodology †MyAssignmenthelp.co

Question: Discuss about the Strengths and Weaknesses of Research Methodology. Answer: Introduction In the service industry the level of performance of the front-line staffs are vital for sustaining the reputation of the hotel in the market of operation. In contemporary times, service quality of the hotel organizations and the job performance of the employees of the hotels has become the primary concern for the business leaders, as in hospitality industry, the service provided to the customers in most of the times determines the profitability and the reputation of the business organization (Madanoglu and Ozdemir 2016). Thus it can be said that the experience of the customers after visiting a hotel will significantly determine the efficacy of the employees to provide necessary service to the clients and that will eventually determine the success of the business organization. This it can be said that not only the satisfaction of the customers, the performance of the employees, specially the front-line employees immensely determines the customer retention, costs, profitability of the organization along with possible word of mouth publicity done by the customers of the organization (Sahi, Gupta and Lonial 2016). Thus it can be said that the leaders in hotel businesses should focus on the performance level of the customers of the organization to ensure profitability of the organization. In contemporary times it has been seen that due to lack of awareness regarding the negative impacts of lack of customer satisfaction in the hotel industry has become concerning. In this scenario, it can be said that the business leaders may take up an effective role in motivating and training and developing the professional skills of the employees in order to ensure the profitability of the organization (Kanten, Kanten and Gurlek 2015). Hilton Hotel and Resorts has become a globally recognized brand as one of the major hotel chains in the market of United States of America. The organization was established in the year of 1919 and the organization is headquartered at Virginia and has a good reputation in the global market for providing excellent service to the visitors. Recently, the management of the organization is facing some issues related to the level of performance of some of the front-line staffs, which is affecting the reputation of the hotel-chain, and it is a a matter of fac t that, in hospitality business, if an organization lose their reputation, it would be very tough for the management to get back the previous reputation as in hospitality business the competition in the market has become fierce (Seraphin et al. 2016). Thus the purpose of this research paper is to find out how effective leadership is to enhance the overall performance of the organization and also to determine the success and the profitability of the organization. Rationale of the research It is seen that the hospitality business is totally dependent on the quality of the service provided to the customers and the satisfied customers word of mouth publicity of the hotels positively impacts on the profitability of the business. It is also seen that in hotel businesses, the repeat customers generally tend to increase the revenue and there lies the importance of providing excellent service (Masadeh et al. 2018). This is because, if an individual receives good service in an organization, he or she will become a repetitive customer and after getting to know from them many other people will visit the hotels and that can effectively increase the profitability of the business organization. in contemporary times, it has been seen that the level of performance of the front-line employees are declining in a gradual manner and naturally the issue has attracted the attention of business leaders. Thus, it has been the main purpose of the research to find out how effective is the role of leaders to increase the overall performance of the hotel organizations. This research work aims to explore and evaluate the effectiveness of the business leaders in enhancing the organizational performance of the hotel businesses. Critically evaluating the effectiveness of leadership in enhancing the overall organizational performance in the hotel business How good leadership in hotel business will help the organization to sustain the reputation or to build a positive reputation in the market of operation Role of leaders in hospitality businesses Research questions RQ1: How effectively business leaders can improve the organizational performance of hotel organizations? RQ2: How business leaders can motivate the employees to enhance their level of performance? H0: Business leaders do not help to increase the organizational performance H1: Business leaders effectively increase the organizational performance It is a matter of fact that in recent years the hotel business, and especially the management of Hilton Hotels and resorts are facing some challenges regarding the performance level of the frontline employees which is affecting the reputation and the overall profitability of the organization. In this context, it is worthwhile to mention that the hotel industry is immensely dependent on the service provided by the employees to the customers. If the customers do not get the quality of service they expect from a reputed hotel, they will surely never return and via them other people will get a bad review of the organization and that can significantly harm the reputation along with the profitability of the hotel. Thus it should be the duty of the managers and the leaders of the organization to motivate the employees and train and develop their professional skills for the best interest of the company. Importance of leadership in Hilton hotel It is a matter of fact that Hilton Hotel and Resort hotel chain is facing various challenges in recent times regarding providing poor service to the customers and a gradual decline in the level of performance of the frontline employees of the company. It is seen that in hotel business, if the management of the organization becomes reluctant regarding providing adequate services to the employees or show any kinds of reluctance regarding the declining level of performance of the employees, it may become potentially dangerous for the reputation of the organization. there lies the importance of leadership in hotel business (Carr and Gratton 2016). At least for the case of Hilton Hotels and Resorts, the workforce requires leadership with substantial intrapersonal skills and with adequate cultural intelligence for managing a workforce where cultural diversification is present. It is seen that in Hilton hotel the main reason behind the declining performance of the employees are lack of moti vation and lack of proper training and developmental programs. Thus the management of the organization has employed a team of three managers where one person will look after the motivating the workforce, one individual will take care of the induction training for the newly joined employees and the other one will get engaged in continuous training and developmental programs for the existing employees and will look after the retention of the experienced employees by solving their issues related to the workplace. The main problem behind the challenges that the management of Hilton hotel is facing is lack of motivation among the employees. The employees are losing adequate level of motivation simply due to lack of reward and recognition and the manager who has been assigned to take care of this issue should introduce various policies to motivate the employees. The management of the organization can introduce some exciting plans regarding rewarding the employees who are showing great potential and that can be either monetary reward or by recognizing their effort for the betterment of the organization (Hua and Yang 2017). In this regard, it should be mentioned that in order to keep the workforce motivated the managers should get to know the employees and try to understand what their requirements can be and try to satisfy their needs. It is a matter of fact that the employees are the nucleus of any organization and to retain an effective workforce, the management should keep them motivated as a m otivated workforce is certainly an asset for the company (Sainaghi and Baggio 2014). For keeping the employees motivated keeping a good communicational system within the workplace is necessary as if the communication among the employees is poor, the managers or the leaders would never understand the requirements of the employees and they would not be able to keep them motivated. Apart from that it can be said that the managers should have cultural intelligence as currently Hilton Hotels and Resorts has become a chain of hotels that operates not only in United States of America, but also in other 53 nations. Thus in the workforce of the organization presence of cultural diversity is significant and for a manager with low cultural intelligence, it would become impossible to understand the needs of the employees and also to maintain harmony among the workforce. Induction training For any business organization, providing adequate induction training for the newly joined employees should be mandatory and for the last six months the management of Hilton Hotes and Resorts have been failing to do so due to lack of professionals for providing proper induction training to the newly joined employees of the organization (King and So 2015). Recently, the management of the organization has recruited a leader who will take care of the induction training and under his supervision the management of the organization is aiming to increase the skills of the employees so that can positively influence the level of services provided to the customers of the organization. It is a matter of fact that in hotel business, providing proper services and satisfying their needs is the most crucial part of sustaining the growth and profitability of the organization and also to maintain the reputation of the organization. Thus, the newly appointed manager of the organization who was assigned to take care of the induction training for the new employees have prepared a work breakdown structure to ensure that there is no gap in the training of the employees (Li, Wang and Yu 2015). The third manager was appointed by the management of Hilton Hotels and Resorts for getting engaged in continuous training and developmental programs for the tenured employees of the organization. It is a matter of fact that in recent times the global tourism market is going through a lot of changes and has been experiencing significant rivalries in the global market (Aissa and Goaied 2016). Thus to get the competitive advantage in the market of operation, the management of the organization has decided to introduce various training and developmental programs for the tenured employees of the business organization. It is seen that the manager assigned for this purpose has a huge experience in training the employees of the hotel industry and he himself had worked for various reputed hotel chains across the world (Amin et al. 2017). Thus he can use his vast experience for the continuous developmental programs for the existing tenured employees of the organization for the best interest of the company. It is a matter of fact that the global market of hospitality and tourism industry is changing rapidly and the satisfaction level of the customers has become crucial for sustaining the profitability of the hotels as the competition in the market has become immense (Phillips et al. 2015). There lies the importance of incessant development of professional skills for the employees of the organization. For these continuous developmental programs of the employees, the management will be focusing on increasing the professional skills of the employees along with integrating their cultural intelligence as the organization is operating in more than fifty countries apart from United States of America. The frontline employees of the organization will thus have to deal with various customers who does not hail from the English speaking background and to ensure satisfying their demands a minimum cultural intelligence will be required for the employees of Hilton Hotels and Resorts. Thus it can be said that the profitability and the reputation of Hilton Hotels and Resorts significantly depends on the overall organizational performance and in contemporary market as the performance of some of the employees of the organization was seen to be declining, that had immensely contributed to the challenges that the management of the organization is facing nowadays (Alonso-Almeida, Bremser and Llach 2015). There lies the importance of effective leadership in the organization to boost the overall performance of the existing workforce of the company. This is because, in hospitality and tourism business, the declining performance of the employees and the lack of quality service provided to the customers can potentially ruin the reputation of the organization, making it difficult for the management to experience profitability in the market full of competition. Thus, precisely it can be said that the role played by the business leaders in enhancing the organizational performan ce in the hotel industry is significant. Methodology of the Research This section of this research focuses on improving the quality of the research by providing specific methods that can be appropriate for conducting this research. The usage of appropriate methods for the research will allow the researcher to collect and analyze all the data which are genuine and are strongly related to the topic of the research (Choy 2014). The philosophy of the research deals with the development if the collected information those are required for conducting the research work effectively. An appropriate research philosophy will allow the researcher to collect data that are genuine and related to the topic of the research. There are basically three types of philosophies for conducting researches and those are positivism, postpositivism and interpretivism (Dumay and Cai 2015). On the other hand, realism is a type of philosophy that is a mixture of the above mentioned research philosophies. For this particular research, positivism philosophy will be chosen as this philosophy will allow the researcher to collect the information which are based on facts and can be significantly trusted for the development of the research work. The various approaches of the researches allow the researcher to get adequate knowledge of the research topic which is necessary for conducting the research work. There are mainly inductive and deductive these two types of approaches for conducting research works. Inductive research approach helps the researcher to create necessary theories and models for the research so that the data collection is done in an appropriate manner (Panneerselvam 2014). On the other hand, deductive approach of the research helps the researcher to take help from the existing models and theories related to the topic of the research and then relate it with the research work he will be conducting. Thus for this particular research work deductive approach can be chosen by the researcher. There are mainly three sorts of research design and those are exploratory, descriptive and explanatory. Exploratory design helps the researcher to review the background of the research. Descriptive design helps the researcher to get to know the contemporary issues related to the topic of the research and lastly, the explanatory design allows the researcher to identify the relation between the numerous variables that can be used for conducting the research work (Gast and Ledford 2014). Thus for this particular research work descriptive design will be chosen by the researcher so that he can understand all the present issues related to the hospitality and tourism industry. Quantitative method of research Quantitative method of research helps the researcher to analyze the collected information using statistical figures and charts so that the variables of the research process can be measured. Quantitative method of the research will allow the researcher to form a specific hypothesis for the research work so that it could be authenticated ad conducted empirically. Quantitative research method allows the researcher observe the things which are taking place related to the topic of the research. In quantitative research method, the information gained by the interviewers is gathered in details so that the researcher can provide concrete data related to the research topic (Flick 2015). It would help the researcher to predict peoples ability to think related to the situation. In this way, the researcher can collect data in an in-depth manner related to the behavior of the individuals and the reason behind those behaviors. This particular method allows the research scholar to collect information which is free from any biasness and reliable too (Billig and Waterman 2014). The data which s provided is specific and the only weakness of this method is the unreliable nature of the process as interview process may take a longer period of time and at times the concerned people do not appear available for the researcher making it difficult for him to conduct the research. Collecting data is an important phase of the research and data can be collected from either primary or from the secondary sources (Neuman and Robson 2014). Primary sources are information gathered from surveys, interviews and polls; and secondary data can be gathered from existing books, journals, research articles, websites and existing researches which have been conducted earlier (Silverman 2016). For the literature review of this particular research, the researcher will try to get the necessary information from the secondary sources as he will conduct the research depending on the existing models and theories related to the topic of the research. Apart from that the researcher will take interviews of 30 respondents who are managers and general employees of Hilton Hotel. As the researcher will conduct a qualitative data analysis for this particular research work, a thematic analysis of the existing theories and information will be done. This method focuses on the business organization and a detailed description of the data set. It can be said that thematic analysis can go beyond the counting information from the texts and shifts on identifying the explicit and implicit notions within the gathered information (Lewis 2015). Coding can be seen as the chief process to develop themes relevant for the topic of the research and encoding must be done before the interpretation. The researcher will be collecting data from a wide range of journals, articles, existing research works and government websites related to the topic of the research. While conducting the research, the researcher would abide by the ethics so that it could be done in an appropriate manner. Under the data protection act 1998, it has been declared that all the gathered data will be kept private and would not be used for any causes other than academic purposes (Taylor, Bogdan and DeVault 2015). Any kinds of disclosure of the facts and information will be legally punishable offense. The research work will be conducted within a specific time frame and due to shortage of budget the research work might get hampered and that can potentially harm the outcome of the research. References Phillips, P., Zigan, K., Silva, M.M.S. and Schegg, R., 2015. The interactive effects of online reviews on the determinants of Swiss hotel performance: A neural network analysis.Tourism Management,50, pp.130-141. 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